Leadership Team
Meet Our Team: A passionate group working to help housing assistance programs operate better for those that need housing assistance and those that work tirelessly to provide it. With over 100 years of combined experience in affordable housing and technology, we know what it takes to solve real problems. Our mission? To bring fresh ideas, fairness, and real impact to the way housing programs work. Get to know the people behind the solutions making a difference.
Our Advisors
Eugene E. Jones Jr.
Executive Director at Virgin Islands HFA & Former Executive Director at AH
Eugene E. Jones Jr. is an industry veteran with 35 years of public housing experience. Eugene is a dedicated activist for housing development in underserved communities.
Roy O. Priest
Chair at Montgomery County HOC & Retired Executive Director at ARHA
Roy O. Priest is a seasoned leader with 50 years of experience in affordable housing. Roy is a dedicated advocate for community growth and revitalization.
Keith Gregory
CEO at Gregory Jordan Consulting & Former Deputy Director at Louisville Metro HA
Keith L. Gregory is a Development and Operations expert with 20 years of experience in affordable housing. Keith is dedicated to modernizing operations in the public housing sector.
Our Founders
Malcolm Westbrook
Founder | CEO
Malcolm is a consultant and real estate advisor that enjoys optimizing processes and streamlining client experiences. He is a $100M agent and has handled transactions in more than 30 US States. Malcolm's upbringing in public housing and work as a HCV landlord fuel his drive at Mable.
John Siegel
Co-Founder | CTO
John is a software expert with history of deploying cutting-edge AI and web technologies that make organizational workflows easy to manage. He has led system architecture and dev-ops projects for a variety of federal contractors and introducing agencies to modern technology.
Doug Kiester
Co-Founder | CPO
Doug is a product design professional with a proven track record of creating user-friendly digital experiences for millions of Americans. He has led digital transformation initiatives for different federal agencies and enjoys transforming complex ideas into intuitive, impactful experiences.